StudioMudio
transformed the mood surrounding the pandemic into an object - the SadSeat. By drawing inspiration from our new reality, the SadSeat is a testament to the fact that creativity does often emerge from trying circumstances.
We wrapped all this up in movement and conceptualized, designed, and animated a colorful and lighthearted journey for the SadSeat that highlights its ability to lift our spirits. Find us featured here
Styleframes
Process
In order to have and convey a good sense of playfulness right from the start, we avoided storyboards during the animation process from the beginning and started the animation process in parallel with the design work. This way we were able to quickly make the fine line between our vision and the client's vision become one.
Credits
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Direction: Onomoto
Client: Studio Mudio
Creative Direction: Joel Rieger
Animation: Joel Rieger, Alex Potozki
Texturing, Lighting & Shading: Joel Rieger