New Balance 1080v12

Welcome to the world of running excellence with the 1080v12, the latest dropout in New Balance's esteemed pro model line of running shoes. Meticulously designed to showcase New Balance's latest technologies, this shoe presents us with an exhilarating challenge:

How to artfully encapsulate its myriad core features within the confines of a fifteen-second commercial. Prepare to be captivated as we delve into the exceptional craftsmanship and innovation behind the 1080v12.

Release Campaign Spot

Constructed by data from runners

Fresh Foam X

Mergeable cells

Concept & Design Development

Credits


  • Client: New Balance

    Agency: Onomoto

    Production: Resight

    Director: Joel Rieger

    Art Director: Andrey Voytishin

    Producers: Andrey Lazaridi, Sophia Karallus

    CG Supervisor: Aliaksandr Bondar

    Concept: Joel Rieger, Tanya Fuks, Radik Zagudillin

    Modelling: Aliaksandr Bondar, Dmitry Lazarchuk

    Animation: Andrey Voytishin, Aliaksandr Bondar, Onomoto

    Texturing: Andrey Voytishin, Aliaksandr Bondar

    Shading, Lighting, Compositing: Andrey Voytishin

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